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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals.

Survey 264
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 246
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Survey: GenAI Is Making Companies More Data Oriented

Harvard Business Review

In an annual survey assessing attitudes about data, analytics, and AI, data and technology leaders in large companies reported significant improvement in their organizations’ data culture.

Survey 115
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Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed.

Analytics 215
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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. But today, dashboards and visualizations have become table stakes.

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TechCrunch+ roundup: Cash management basics, proptech investor survey, visa interview prep

TechCrunch

Strategic warfare: How to hire and retain top analytics talent. Analytics can be as much of a black box as engineering, which is why hiring managers need to look past the skill list on CVs to find more effective ways to sort candidates, writes Chuck Soha, managing director at StoneTurn. Anja Rath, managing partner, PropTech1 Ventures.

Survey 207
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Technology’s role in social sustainability

CIO

And according to a survey from NTT, a majority of senior executives recognize this and are actively working to harness digital technology and innovation to support their social sustainability initiatives. Technology has a critical role to play in any organization’s social sustainability strategy. That number is set to grow.

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The Business Opportunity of Embedded Analytics: New Findings from 500+ Application Teams

Speaker: Josh Martin, Director of Product Marketing, Logi Analytics

Embedded analytics has evolved from an afterthought to a necessity. The state of embedded analytics in 2018 is in flux. Join Logi Analytics as they explore new survey findings and trends. You’ll learn: What development approach delivers the best results.

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Differentiate Your Product With Unstructured Data Analytic Capabilities

Computing surveyed 150 individuals representing companies from a wide variety of industries that are actively involved in using, testing, evaluating, or procuring data analytics tools at their organization. Download now to learn: The state of data analytics in end-user organizations.

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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?

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Monetization Monitor: Software Usage Analytics 2020

Efficient usage data collection and analytics can open up significant possibilities for suppliers. Revenera’s 2020 Software Monetization and Pricing survey gathers input from leading software companies and provides you with key insights. Yet many software suppliers still struggle to get accurate insights into usage.

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TCO Considerations of Using a Cloud Data Warehouse for BI and Analytics

According to the study conducted by Wakefield Research in 2021, only 22% of the data leaders surveyed have fully realized ROI in the past two years, with most data leaders (56%) having no consistent way of measuring it.