Tackling touchpoints on your customer’s path to purchase
TechCrunch
FEBRUARY 3, 2022
A great deal has changed since Google Ads (formerly AdWords) launched in 2000 with a scant 350 advertisers. By 2015, the number of advertisers, and thus competition, had ballooned to 4 million, according to Macquarie Research. We’ll cover this topic through the lenses of retargeting, email marketing and diversified messaging.
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