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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Help TechCrunch find the best growth marketers for startups.

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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Tackling touchpoints on your customer’s path to purchase

TechCrunch

A great deal has changed since Google Ads (formerly AdWords) launched in 2000 with a scant 350 advertisers. By 2015, the number of advertisers, and thus competition, had ballooned to 4 million, according to Macquarie Research. Paid social channels like Facebook launched with only one primary ad format. Retargeting.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?