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5 methods for leveraging digital advertising during a downturn

TechCrunch

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. But just because you can advertise on Facebook doesn’t mean you should. But what are best practices for crypto marketers in general?

Media 219
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Social can work well as a DR channel (and does for us) but is less certain than search. But there’s been a lot of belt tightening since then.

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3 disruptive trends that will shape marketing in 2022

TechCrunch

But this change also shifted the power away from social media advertisers such as Facebook and Snap, who went from having unfettered access to user-level browsing and buying data to now receiving only aggregated information, often limited to the past 24 hours. Help TechCrunch find the best growth marketers for startups.

Marketing 269
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Advertising Insights

Storm Consulting

Obtaining marketing insights can be done through various methods, but the most usual is by [link] conducting surveys with consumers. Whilst masses of info can be frustrating for marketers, presenting your findings in a way that highlights the main aspects of your research is key.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Provide a recommendation in this quick survey and we’ll share the results with everybody.

Budget 240
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Extra Crunch roundup: Edtech VC survey, 5 founder mistakes, fintech liquidity, more

TechCrunch

For our latest investor survey, Natasha Mascarenhas polled 13 edtech VCs to learn more about how “employer-led up-skilling and a renewed interest in self-improvement” is expanding the sector’s TAM. For starters, how much longer can we expect traditional advertising models to persist?

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