Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 1 of 4
Strategy Driven
OCTOBER 4, 2013
Purposes and expected benefits of reviewing business crises include: Understanding the difference between good and bad handling of crises. I have learned that strategic planning for crises can avert them 85% of the time. During and after the crises, NASA adopted its policy of forthright communication. About the Author.
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