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Generative AI Turns Marketing Insights into Action for OEMs

Perficient

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing.

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Recap: Writer and Perficient Generative AI Event in NYC

Perficient

In the past 12 months, Artificial Intelligence has gone from a future technology that has the potential to be revolutionary to a must have to remain competitive. From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet boom.

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Dreamforce Takeaways: DATA + AI + CRM for Manufacturers

Perficient

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing.

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Nine Key Takeaways from Dreamforce 2023

Perficient

This solidifies that Salesforce is leading the charge in AI, and Perficient is leaning into the partnership to bring innovative solutions to our clients. Another new feature is Data Graphs , which are visual representations of data relationships that can help users better understand their data. jobs by 2028.