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Generative AI Turns Marketing Insights into Action for OEMs

Perficient

Generative artificial intelligence (AI) is on the news daily because it has huge ramifications for companies in all industries, but my eyes are glued to how it will affect automotive. The way I see it, there are two main categories for how generative AI will transform automotive: marketing and manufacturing.

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When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI

Perficient

Generative artificial intelligence (AI) is finally providing the solution. Leveling Up Content Production Media is the specialty of generative AI. This industry is connecting people around the globe and building communities with powerful content – content made even more powerful when it is AI-sourced.

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Recap: Writer and Perficient Generative AI Event in NYC

Perficient

In the past 12 months, Artificial Intelligence has gone from a future technology that has the potential to be revolutionary to a must have to remain competitive. From August 2022 to August 2023, “How to use AI” has skyrocketed on Google Trends by 507% with many leading innovators believing that this is the next internet boom.

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How CIOs use AI to elevate CX services

CIO

“That focus means we’re generating good customer outcomes more regularly than we were 12 or 18 months ago. Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX.

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Data – The Lifeblood of Intelligence Automation

Perficient

With all the hype around artificial intelligence (AI), AI can feel complicated, distant, or foreign. Let’s take a quick dive into the data-driven universe of AI (i.e., intelligence automation). This article breaks down how data powers intelligence automation. But guess what?

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Dreamforce Takeaways: DATA + AI + CRM for Manufacturers

Perficient

Dreamforce 2023 was hyper-focused on generative AI and the ways Salesforce is making it easy to take advantage of the benefits – especially for manufacturers. Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing.

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Microsoft 365 Copilot – Shifting the Way We Work

Perficient

Those include: Graphical User Interfaces The Internet Mobile (and social media on mobile i.e. Facebook, Twitter, Instagram and more recently TikTok) Artificial Intelligence (AI) is the newest shift. Generative AI Early introductions of AI took the form of an additional surface for search results and customer interactions.