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B2B Lead Generation Strategies For SaaS Companies

Strategy Driven

In B2B marketing, your website is a very important marketing asset more than in a B2C environment. A website is perceived as more ‘professional’ compared to social media profiles, and most B2B buyers today expect a professional-looking and performing vendor’s website. Social Media Marketing. A Performing Website.

B2B 30
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Technology Trends for 2023

O'Reilly Media - Ideas

Leadership and management also showed very strong growth (38%). They also realize that management or team leadership may well be the next step in their career. Because almost all attacks start with a phish or some other kind of social engineering, just telling employees not to give their passwords away won’t help.

Trends 136
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A List Apart - Untitled Article

A List Apart

Examples: Customize landing page based on incoming email campaigns, social media campaigns, and paid search campaigns. For example, if you’re a high-volume, B2C ecommerce site, you may have enough click-stream data to support useful personalized product recommendations. Thought Leadership. Clicks or Pages Viewed.

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UX in the Age of Personalization

A List Apart

Examples: Customize landing page based on incoming email campaigns, social media campaigns, and paid search campaigns. For example, if you’re a high-volume, B2C e-commerce site, you may have enough click-stream data to support useful personalized product recommendations. Thought Leadership. Clicks or Pages Viewed.