CIO

FEBRUARY 7, 2024

Karl Mattson, field CISO at Noname Security, an API security solution, says APIs are the foundation of nearly every CIO’s strategic plans to deliver business value. Good governance is the telemetry on that investment, from which operational and tactical plans can be adjusted and focused to achieve strategic objectives,” he says.

Technical Review 312

Technical Review Government Artificial Inteligence Software Review 312

CIO

APRIL 24, 2024

Brkovich, who also teaches a financial management class for CIOs at Carnegie Mellon University, says, in his experience, the relationship between the CIO and the CFO is the most important relationship a CIO has. And I think we all know the only thing we can guarantee is that the pace of change is only getting faster,” he says.

Generative AI 321

Generative AI Artificial Inteligence Insurance Technology 321

Strategy Driven

NOVEMBER 1, 2010

As long as brands stay true to their brand promise, communicating it authentically and effectively at every touchpoint, they are likely to weather even the most difficult of challenges. And yet, while the rules and priorities may be shifting in today’s unpredictable marketplace, the foundations of strong brands still hold true.

Banking 26

Banking Media Leadership Resources 26

Strategy Driven

JANUARY 14, 2011

It doesn’t feel authentic. There’s nothing personal about it, and they pick up on that. Being artificial puts you in the ‘typical salesperson’ category, which is exactly the role most of us detest. And unless you’re a born actor, it makes you feel skittish about cold calling. Allow the conversation to ‘breathe.’

How To 24

How To Games Leadership Resources 24

Strategy Driven

NOVEMBER 29, 2010

The founders hired marketing and advertising experts and created what they called their ‘Drink Tank’ – a group responsible for developing and managing the Odwalla brand. With very little advertising, Odwalla differentiated their brand by extolling the benefits of drinking and supporting a “juice with a conscience.”

Advertising 24

Advertising Marketing Leadership Media 24

Strategy Driven

JANUARY 26, 2011

Most importantly, though, employees are encouraged to connect authentically with each other and with customers. Beyond that, working at Zappos is fun, personal, and social. For example, there’s a Dance Dance Revolution machine in the lobby! They feel good about where they work – and that shows in their engagement and performances.

Social 26

Social Media Technical Review Software Review 26