Perficient

AUGUST 14, 2023

Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. In this post I share several situations I’ve encountered in B2B usability testing (focused mostly on product catalog experiences). With that in mind, here are five situations you might encounter with B2B audience usability testing.

B2B 52

B2B Testing UI/UX Research 52

KitelyTech

FEBRUARY 12, 2019

However, there are a host of potential pitfalls awaiting B2B businesses when choosing a web development company. However, in the case of an e-commerce platform, B2B system or portal, it can cause huge losses. When producing any B2B system, it is vital to take your time. Avoid the following pitfalls: 1.

Web Development 79

Web Development B2B UI/UX Development 79

Altexsoft

NOVEMBER 29, 2019

A subdivision of Atlanta Venture, one of the biggest Atlanta’s venturing communities, Atlanta Ventures Studio (or AVS for short) operates to build and launch B2B companies from ground zero. Atlanta Ventures Studio. Goodie Impact Pre-Accelerator. Above that, they develop and adopt a plan to draw their first round of users.

Technical Review 19

Technical Review Weak Development Team UI/UX Software Review 19

Modus Create

MARCH 14, 2023

This was also when cloud-based B2B SaaS and MarTech tools started emerging. By using data and omnichannel marketing, Hasbro scaled its digital marketing and made its campaigns more targeted. Based on all the data points, Bright’s UX designers overhauled the experience of its listing portal.

Examples 98

Examples Industry Technical Review UI/UX 98