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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 242
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Why Customer Success Is More Critical Than Ever At Cloud-Native Companies

Battery Ventures

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix* due to lack of disclosed metrics.

Cloud 69
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Turnover Ratio, Return Rate, Shrinkage, and Other Inventory KPIs to Manage Your Stock

Altexsoft

Turnover Ratio, Return Rate, Shrinkage, and Other Inventory KPIs to Manage Your Stock Inventory management always involves deciding on further actions: Which items should you replenish? What are inventory KPIs? We’ll get back to this metric and break it down in more detail further on. In which quantity?

KPI 52
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Product marketing is guided by a product marketing manager, but also requires the participation of a product manager and a sales team. What had changed? What is product marketing?