IDC

JANUARY 21, 2020

Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 66

Survey Budget KPI Marketing 66

IDC

JANUARY 21, 2020

Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. However, beneath the placid surface of this stable KPI, the nature of how marketers build demand is changing significantly.

Survey 59

Survey Budget KPI Marketing 59

Altexsoft

JANUARY 9, 2019

Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one. In this article, we will explain how to create a step-by-step product marketing strategy for your software solution. Choose a pricing strategy. What had changed?

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Openxcell

MARCH 30, 2023

What is B2B SaaS? B2B SaaS stands for business-to-business software-as-a-service. For example, a company subscribes to a CRM tool( customer relationship management tool and a b2b software ) to organise and keep track of all customer interactions and deal with customer grievances and inputs.

B2B 98

B2B B2C Metrics .Net 98

Altexsoft

MAY 29, 2019

Relationship approach for B2B. If you run a niche B2B product with a handful of users, there’s no point in inventing automated approaches. Social Media listening. Basically, it enables tracking product mentions across social media platforms. Hence, measuring the level of customer engagement is another critical KPI.

.Net 73

.Net Metrics How To Survey 73