Altexsoft

JANUARY 9, 2019

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. But first, let’s define product marketing.

Strategy 75

Strategy Marketing Weak Development Team Software Review 75

Altexsoft

MAY 29, 2019

How do you measure a product’s success on the market? Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. It will help you improve the product and send an NPS survey again. So how do you implement NPS survey into your product development and maintenance process?

.Net 73

.Net Metrics How To Survey 73

Altexsoft

MAY 26, 2021

Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. In any case, you will know better what to focus your marketing efforts on to get that desired “No vacancy!” Same as the RevPAR, this KPI doesn’t consider any input costs, so it can’t show the ultimate profit. Why use it? Why use it?

Hotels 64

Hotels Metrics Performance KPI 64