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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. But there’s been a lot of belt tightening since then. A B2B startup?

Budget 228
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Bielefeld survey highlights an emerging B2B, crypto, deep tech ecosystem

TechCrunch

Welcome to the city survey of Bielefeld, Germany, part of our ongoing survey into European cities. Our survey respondents pointed out that the region is strong in sectors such as B2B because of the many old-school B2B companies in the manufacturing area. Help TechCrunch find the best growth marketers for startups.

B2B 251
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Selling insurance is hard, but that’s not bad news for insurtechs

TechCrunch

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. For insurtech startups, this would create an environment in which it is easier to sell B2B products than B2C ones. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here.

Insurance 273
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Perficient Included in Forrester’s The Adobe Services Landscape

Perficient

So where do marketing leaders start? Forrester published The Adobe Services Landscape, Q1 2024 report to help B2C marketing executives investigate potential partners. The report outlines market dynamics that B2C marketers should consider and shares the research Forrester collected on notable providers, including Perficient.

B2C 115
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B2B marketplaces will be the next billion-dollar e-commerce startups

TechCrunch

They were already growing more quickly than most B2C marketplaces that predated them, and when COVID shutdowns hit, many companies scrambled to shift all purchasing online. This is particularly common in the commodities market, where futures contracts specify a commodity to be delivered on a certain date in the future.

B2B 363
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For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

Marketing 247
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Use RevOps to develop a customer-led approach to B2B sales

TechCrunch

In a recent survey, 43% of B2B buyers said they would prefer a buying experience that had no reps involved at all. Putting the customer first was always the domain of B2C. In this sense, B2B is actually becoming a lot more like B2C. Who’s right? What’s clear is that there’s no more room for traditional B2B sales.

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