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Digital Product Conversations #1: Martin Lasarga, Postclick

UruIT

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. How did you become a senior product manager? This is when my journey in product begins. I was offered the product management position without knowing what a product manager does.

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The Two Sides of Teams

LeanEssays

Historically, someone with the role of business analyst, project manager, or product manager made the critical decisions about what to build. While the technical team might question or push back on product decisions, too often the ideas and priorities were expected to come from outside. That is what teams do.

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Product Development Process: How to Bring Innovation to Life

Altexsoft

An NPD process is often considered the very first stage of the product life cycle , followed by the introduction, growth, maturity, and decline phases. It involves multiple business units, including product management and product development teams, and is coordinated with a product strategy. Commercialization.

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A Complete Guide to User Story Mapping: Process, Tips, Advantages, and Use Cases in Product Management

Altexsoft

While a flat product backlog is a common practice for any agile project, in its traditional form, it has lots of limitations. The approach named User Story Mapping as described in Jeff’s book , quickly became a widely used practice in product development. Source: Patton, J & Economy, P, 2014, User Story Mapping book.

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Lean Startup: Build Iteratively Using Feedback Loop and Lean Canvas

Altexsoft

Shape the key assumptions about your product. Build your minimum viable product – a prototype of the future solution. As the Lean Startup movement gained popularity, its adapters kept coming up with new tools for effective strategic management. Build activities: 1.Shape Customer segment.