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Digital Product Conversations #1: Martin Lasarga, Postclick

UruIT

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. How did you become a senior product manager? This is when my journey in product begins. I was offered the product management position without knowing what a product manager does.

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A Guide to Digital Product Development: Benefits, Process, and Trends

Openxcell

Anything you interact with through a digital medium is considered a digital product. This type of product can only be sold online and has no physical form. Digital products examples are web elements, guides, software applications, e-books, data & research, and music. OpenXcell is one such company.

Trends 52
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A Guide to Digital Product Development: Benefits, Process, and Trends

Openxcell

Anything you interact with through a digital medium is considered a digital product. This type of product can only be sold online and has no physical form. Digital products examples are web elements, guides, software applications, e-books, data & research, and music. OpenXcell is one such company.

Trends 52
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Lean startup, lean company

Lead on Purpose

The Lean Startup delivers a lot of great insight for leadership and product management. Here are some of the things that struck a chord with me: Success can be learned: Successful startups and great new products aren’t just luck. Innovation is innovation, no matter where it’s applied and regardless of its source.

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Forget Methodologies, Focus on Customers

Modus Create

Relating to digital product management, the poster child of the Lean methodology is the minimum viable product, or MVP. It says that the development of every new product, service or product feature is an experiment to be learned from. Design Thinking.

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What is the Product Development Life Cycle?

Openxcell

PDLC focuses on the stages of product development & creation before it enters the market. PLC focuses on the stages of the product’s existence in the market. Are Product Management and Product Development the same? Product development and management are not the same.

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Functional Prototype: How to Iterate with your Software Product

Altexsoft

The term prototype is often mixed up with a proof of concept (PoC) and a minimum viable product (MVP). You can often find them used interchangeably because every team decides what their validation product will be named for themselves. You can click through this prototype of a flight booking app. Source: Justinmind.