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5 questions startups should consider before making their first marketing hire

TechCrunch

Here’s a sample of the marketing functions at a typical early-stage startup: Brand marketing: Brand strategy, positioning, naming, messaging, visual identity, experiential, events, community. Respond to our survey and help us find the best startup growth marketers! Do these brands have endless marketing budgets?

Marketing 273
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Digital KPIs: The secret to measuring transformational success

CIO

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives.

KPI 352
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Procurement Analytics: Challenges, Opportunities, and Implementation Approaches

Altexsoft

Accurate forecasting is a foundation of intelligent planning and budgeting. This group of KPIs is focused on evaluating how efficient your procurement process is. Spend vs budget measures the accuracy of budgeting. Purchase on time and budget = Number of correctly fulfilled orders / Total number of orders.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

At the primary research phase, plan out personal interviews, group surveys, and focus groups with your potential or current clients. In a launch plan, you need to list all internal and external activities, including sales training, events, launch, and promotion campaign timeline. Plan lead generation activities. Website (direct leads).

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How to Successfully Implement HR Analytics and People Analytics in a Company

Altexsoft

Well, knowing the probability of events like this one before they happen would bring extra time to retain a valuable specialist or search for another one. In January 2018, The US Bureau of Labor Statistics conducted an employee tenure survey. What events or values are necessary to forecast? or “what is happening?”