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The Three Areas Successful Marketing Organization Invest In

IDC

Technology changes fast and so do the organizations that work within the tech space. IDC’s Marketing Investment Planner for 2019: Executive Summary outlines 3 major areas that marketing organizations are investing in. This KPI compares the number of marketing staff with the company’s overall staff. Staff Growth.

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Communicating Business Risk: Why Existing Cybersecurity Metrics Fall Short

Tenable

Rather, it shines a clear spotlight on an unavoidable reality: Current ways of measuring cyber risk don’t provide the business context organizations require. Only half (51%) say their organization works closely with business stakeholders to align cost, performance and risk-reduction objectives with business needs.

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