Data eBook KPI Performance 
IDC
AUGUST 28, 2019
Data taken over several years has shown us that marketing budget increases are leading directly to profit increases in tech companies. sales or marketing salaries, commissions, advertising, direct and indirect selling expenses and costs not directly related to making a product or performing a service. Staff Growth. Technology Spending.
Tenable
SEPTEMBER 16, 2020
Over half of security leaders surveyed lack confidence that they have the technology or processes to predict cybersecurity threats to their business while roughly two-fifths are unsure they have the data. And just one in four report that they regularly review the security organization’s performance metrics with their business counterparts.
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