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Seven must-haves of a marketing communication strategy

Strategy Driven

A unique selling proposition (USP) means emphasizing one factor that makes you “unique” from the rest of the competition. In other words, USP is a problem that nobody can solve better than you. That’s where USP swings into action. To sum up, a compelling USP separates you from “noise” and gives you “voice”.

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Usability with Sales in Mind: Best eCommerce Practices that Drive Conversions

Altexsoft

What may help you here is identifying the product’s USPs (unique selling points) and coming up with the ideas of how to emphasize them. One of the de facto standards of good navigation is simplicity and a minimal number of clicks needed to perform an action. In terms of eCommerce, functionality should always be in first place.