Usability with Sales in Mind: Best eCommerce Practices that Drive Conversions
Altexsoft
JANUARY 8, 2019
What may help you here is identifying the product’s USPs (unique selling points) and coming up with the ideas of how to emphasize them. One of the de facto standards of good navigation is simplicity and a minimal number of clicks needed to perform an action. In terms of eCommerce, functionality should always be in first place.
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