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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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15 Key Product Management Metrics and KPIs

Altexsoft

Let’s make a bold assumption: Every software product you regularly use is data-driven. To deliver the most value, encourage your return and loyalty, executives of companies like these start their weeks with looking at metrics – pieces of quantifiable data that illustrate the changes in revenue and customer behavior.

Metrics 92
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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

How do you measure a product’s success on the market? Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. They help with measuring product success across different stages of the product life cycle. Complement with other metrics.

.Net 73
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Warehouse Management Systems: Key Processes, Features, and WMS Software Providers Compared

Altexsoft

Nowadays, even though there is a bunch of small changes you can implement to optimize the work of your warehouse that would certainly matter in the long run, warehouse management is normally carried out with the help of the warehouse management system (WMS). What is a warehouse management system? Inventory management.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

If you’re deep into business and deal with product management , you are well aware that every product has its lifecycle. After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

In this article, we will explain how to create a step-by-step product marketing strategy for your software solution. But first, let’s define product marketing. What is product marketing? Product marketing is a process of moving a product or service from concept to customer. What is product marketing?

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Product Managers vs. Project Managers: Difference, Responsibilities, and KPIs

Altexsoft

How often do you confuse a project manager and a product manager? The Project Management Institute says that only 58 percent of organizations fully understand the value of project management. Comparing the role of project manager & product manager. Deliverable: iteration review.