Marketing, Social, Unified Communications and VOIP

Managing an Online Travel Agency: How Back Office System of an OTA Works

Altexsoft

JUNE 21, 2019

Typically, OTAs use CRM systems to store and use data about customers for marketing activities. Here are the specific marketing tasks that CRMs perform. Besides, differentiation will allow you to distinguish between actual travelers and people who make a booking for them – and then market directly to the relevant group.

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Strategy Driven

MARCH 24, 2021

Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. There’s no doubt that the upheaval of 2020 helped accelerate some changes that the marketing world was already seeing.

Digital Marketing

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CTO Universe

Managing an Online Travel Agency: How Back Office System of an OTA Works

Get to know the five latest breakthroughs of the digital marketing world

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