article thumbnail

Appetiser’s co-founders discuss building client relationships and getting to MVP

TechCrunch

“We were able to use our CTO to lead a team of six devs from the Appetiser team, with occasional UX/UI, product management and project management as needed. MacRae: The “Telephone Game” is a popular children’s game to teach us the consequences of messages traveling from person to person.

UI/UX 228
article thumbnail

Digital Product Conversations #1: Martin Lasarga, Postclick

UruIT

Martin is a Senior Product Manager working for a global leader in digital advertising conversion in San Francisco, California. How did you become a senior product manager? This is when my journey in product begins. I was offered the product management position without knowing what a product manager does.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Benefits of Outsourcing That Make Sense for Saas

UruIT

For newer SaaS players who may be bootstrapping or working within a limited budget, outsourcing the first MVP (minimum viable product) to a nearshore location makes sense due to the lower rates found for the same talent in South America versus the US. Stretch the budget further. Access localization know-how.

UI/UX 69
article thumbnail

Functional Prototype: How to Iterate with your Software Product

Altexsoft

The term prototype is often mixed up with a proof of concept (PoC) and a minimum viable product (MVP). You can often find them used interchangeably because every team decides what their validation product will be named for themselves. Choicy is now used as a demo for our clients in the travel technology market.

article thumbnail

How to Run Product Discovery: Process, Frameworks, and Best Practices

Altexsoft

The goal is determined by your specific case: it can be a feature concerning one part of functionality or the whole product. Let’s imagine a travel review site similar to Tripadvisor planning to implement a booking feature on their website, instead of giving a “View Deal” redirect link. Why is product discovery that important?

How To 129
article thumbnail

AoAD2 Practice: Adaptive Planning

James Shore

Product Managers, Customers. If you want to keep more detailed notes, you can, but for most product managers I meet, a short phrase is enough of a reminder. But I’ve been recruited, and they want me to bring another good product manager with me. Instead, it’s a way of validating your product ideas.

article thumbnail

Product Development Process: How to Bring Innovation to Life

Altexsoft

An NPD process is often considered the very first stage of the product life cycle , followed by the introduction, growth, maturity, and decline phases. It involves multiple business units, including product management and product development teams, and is coordinated with a product strategy.