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Why Customer Success Is More Critical Than Ever At Cloud-Native Companies

Battery Ventures

Most technology companies selling products on a subscription basis—instead of through perpetual software licenses, which are hard to rip and replace—realize they need a robust customer-success function to keep users from churning away. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix* due to lack of disclosed metrics.

Cloud 69
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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. What’s Net Promoter Score? For instance, Amazon has a Net Promoter Score of 69, which is over 30 percent above its industry norm.

.Net 73
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Turnover Ratio, Return Rate, Shrinkage, and Other Inventory KPIs to Manage Your Stock

Altexsoft

Analyzing inventory KPIs and their dynamics helps decision-makers optimize stock-related processes, reduce costs, and ultimately improve the business’s bottom line. In our overview, we’ll stick to the generally accepted categorization that divides inventory KPIs into 3 groups: sales KPIs, operational KPIs, and receiving KPIs.

KPI 52
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

In this article, we will explain how to create a step-by-step product marketing strategy for your software solution. It depends on software business models and the strategies that businesses implement when setting prices on their products and services. Below you can see the most effective promotion strategies for software solutions.