article thumbnail

Marketing data management platform Claravine nabs $16M

TechCrunch

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. While he admits it can be difficult to convince teams to manage their data standards in a platform as opposed to siloed solutions, he argues that the cost of not doing so is too high.

Marketing 182
article thumbnail

12 famous ERP disasters, dustups and disappointments

CIO

Panorama Consulting Solutions, which regularly surveys businesses on the outcomes of their ERP projects, shows in its 2022 report that 81% of projects met ROI expectations a year or more after go-live. By March 2019, things were slipping. If they turned on their new SAP system prematurely, their own operations could be compromised.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Salty to Sweet: The Transformation of Mount Franklin Foods

Change Starts Here

By the end of 2011, the company had gained some ground, but it was clear a change in management style and better decisions at the top would not be enough to realize the improvements that were needed to turn the company around. When the Transformation Team met to report on their progress in June 2012, things had started to improve.

article thumbnail

Recommended Resource – The Pivot Point

Strategy Driven

The book prescribes implementable methods to address both the group and individual resistance factor in a constructive manner that is respectful of organizational personnel while at the same time progressive of the needed change. Copyright 2007-2012 by StrategyDriven, Inc. Grady’s organization to complete. All rights reserved.

article thumbnail

Zigs & Zags – The Opposite of a Great Idea Can Also be a Great Idea

Perficient

In 2012, Jeff Bezos was interviewed and asked if the iPad would be a “Kindle killer.” This was largely due to mandatory in-person surveys before a moving quote could be legally provided. The choice can come down to who your audience really is and where your North Star points. The Amazon Kindle was released in 2007.

Trends 116
article thumbnail

What’s your proactive marketing approach to loyalty?

Strategy Driven

I didn’t complete a survey or give any feedback about this experience. No waste of time and money “survey,” no phony empty apology, just a good, old fashioned admission of guilt, and a proactive refund for poor performance. Copyright 2007-2012 by StrategyDriven, Inc. However, it was nothing more than a minor frustration.

article thumbnail

The Future of Business Is Social: Seven Principles That Lead to.

Strategy Driven

Your employees and your customers want to be engaged on a very personal level, and not just through a survey or an annual conference. billion on these social sites by 2012. And building your own Social Nation is increasingly necessary in the business world. Examples of Social Nations are everywhere.

Social 26