Marketing data management platform Claravine nabs $16M
TechCrunch
MAY 16, 2022
Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. While he admits it can be difficult to convince teams to manage their data standards in a platform as opposed to siloed solutions, he argues that the cost of not doing so is too high.
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