article thumbnail

Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic – To bring MORE visitors! . Add social proof . 2 Social Proof – The Bandwagon Effect . How can digital social proof persuade visitors or customers to buy? Use personalisation . Trust seals

eCommerce 111
article thumbnail

Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

KPI – Indicators to trace at the entry level. We’ve already addressed 15 key product management KPIs which you may refer to, but the following ones are extremely valuable when introducing the product to the market: Customer Acquisition Cost. All of them matter more or less depending on your industry. Keep aware and educate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing To Survive COVID-19

KitelyTech

For new digital advertising companies, it can be tempting to jump in and see what you can make happen right away, but all of the service and technology options that are out there can be distracting. For example, a social media account can be used for digital marketing. Develop Effective Advertisements. Plan Your Approach First.

article thumbnail

15 Key Product Management Metrics and KPIs

Altexsoft

It’s an effective KPI to use to monitor a company’s current health and it’s especially valuable in SaaS businesses working on a subscription basis. The point of this KPI is to show you how much you can spend to attract a new customer at an early stage, regarding the probable profit from one person. How to use MRR and ARPU.

Metrics 92
article thumbnail

Digital KPIs: The secret to measuring transformational success

CIO

The culture transformation and evolutions in digital core competencies that CIOs target as their new collaborative operating models require KPIs to guide executives on where to focus leadership efforts, communications, and process improvements. Efficiency metrics might show the impacts of automation and data-driven decision-making.

KPI 331
article thumbnail

How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Use ready-made market research and reports by industry (sources like Nielsen, IRI, Wood MacKenzie, The NPD Group, Video Research, Decision Resources Group, Mintel, YouGov, Mediametrie), or dig up the information manually, using LinkedIn, Google, and social networks. Social networks. Social media marketing. Email campaigns.

article thumbnail

Seven must-haves of a marketing communication strategy

Strategy Driven

Be it your social media accounts, website or application, your tagline should be all over the place to represent your business. We are no more limited to billboards, print media or tv advertisements. There are options like email marketing, content writing, social media and much more. Mentions on social media.