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MKT1: Developer marketing is what startup marketing should look like

TechCrunch

It advises startups on marketing approaches, recruiting and mentoring workshops, with some angel syndicate investing as well. In the interview below, they share more about how they recruit startup marketers and advise founders to approach marketing based on needs and several other issues that are critical for early-stage startups.

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TechCrunch+ roundup: Why your title matters, part-time CFOs, Sequoia’s new model

TechCrunch

In an interview with Natasha Mascarenhas, B2B stealth startup founder Akshaya Dinesh recounted the time her team was rejected by an accelerator because they hadn’t yet picked a CEO. It isn’t a critical role until the company reaches product-market fit, and the best ones are expensive to recruit and retain.

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After a record year for Israeli startups, 16 investors tell us what’s next

TechCrunch

That said, it is 100% oversaturated, and there are too many examples of strong technical founders creating “yet another” SaaS security startup. (2) The biggest worries of the portfolio founders surround slower enterprise sales cycles due to WFH and smaller budgets from potential customers. Very positively.