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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

At the primary research phase, plan out personal interviews, group surveys, and focus groups with your potential or current clients. In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. Social media marketing. They upload the app and leave reviews.

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Don’t Leave Your Leads Out in the Cold! 10 Tips to Nurture Warm Leads to Conversion

Coforge

Recent advancements in video marketing technology let you integrate user interactions with your product/service videos to the larger email marketing automation framework. A good example is Wistia, an analytics solution for marketing videos, complete with Hubspot, Marketo, and Pardot compatibility.

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