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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI. It suggested several audience segments: content marketers and strategists, business owners and entrepreneurs, writers, digital marketing agencies, PR professionals, social media managers and industry analysts.

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Key IT initiatives reshape the CIO agenda

CIO

John Ang, CTO of EtonHouse International Education Group in Singapore, says the key initiatives shaping his IT agenda today, in order of priority, are data analytics, cloud migration, the digital marketing customer experience strategy, and AI, including ChatGPT. Analytics is the No.

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7 Women in Digital Share Experiences and Advice at Adobe Summit 2023

Perficient

Director, Digital Marketing Strategy at Quest Diagnostics , shared that her strengths in collaboration and being able to pull together cross functional teams to achieve results were skills that came innate to her and that she built out as she grew in her career. Marketing is having to re-engineer to meet customers where they are.