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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It It involves executives, the sales team, all the different marketing teams, operations and procurement, but there’s no platform or system of record to help with that collaboration, accountability and visibility.”.

Sport 211
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The Station: Rounding up the Tesla Cyber Roundup, a Waymo change up and the mysterious disappearance of Bolt Mobility

TechCrunch

Bolt had appeared to be on an upward trajectory last year after acquiring the assets of Last Mile Holdings, which opened up 48 new markets to the micromobility operator. Gear that it had to design, manufacture, ship and market in an effort to make its money back. Even Bolt’s customer service line doesn’t appear to be staffed. .

Mobile 199
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Leadership and Teamwork

Lead on Purpose

Sports metaphors are everywhere in the workplace, but there’s no denying that the leadership and teamwork skills found in the sports setting teach important lessons. The Product Management Perspective: As a product manager you have a major influence on all those responsible for creating, marketing and selling your products.

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Five championship strategies

Lead on Purpose

This is the career record of Larry Gelwix, coach of the Highland High rugby team (Salt Lake City) for more than three decades. What struck me the first time I listened to this podcast is how beautifully these principles apply to product management, to leadership and to life in general.

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Bridging the Gap Between Developers and Marketers with Rich Mironov

Marcus Blankenship - Podcasts

In this episode of Programming Leadership, Marcus and his guest, Rich Mironov, discuss the all too common disconnect between developers and those on the marketing side of organizations. Differences in design principles between product and engineering management (1:35). And these days, I coach heads-of-product.

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AoAD2 Chapter 4: Investing in Agility

James Shore

There’s a wide variety of help available: occasional mentoring; training; help with process design and implementation; and full-time (or near-full-time) coaching. The most effective help you can get is to hire experienced practitioners to coach each team full-time. The same goes when hiring consultants and coaches.

Agile 132
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AoAD2 Chapter 5: Invest in Agility

James Shore

There’s a wide variety of help available: occasional mentoring; training; help with process design and implementation; and full-time (or near-full-time) coaching. The most effective help you can get is to hire experienced practitioners to coach each team full-time. The same goes when hiring consultants and coaches.

Agile 97