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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Social Engagement for the Small Business

Strategy Driven

Since that campaign, the quarterly social media efforts for both the organic products and especially the newly introduced gluten-free products have grown the size of the Rudi’s online community more than tenfold. Building, supporting and engaging a growing fan base through social media is working for this innovative bakery.

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Improving SEO: 5 Best Practices for Charities and Nonprofits

KitelyTech

Nowadays, nearly all charities and nonprofits rely on SEO (search engine optimization) in some way to assist their fundraising efforts. By doing so, charities and nonprofits can convert increased website traffic into paid donors or volunteers, spreading further awareness of their cause and, ultimately, generating more traffic.

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Linktree raises $10.7M for its lightweight, link-centric user profiles

TechCrunch

” Zaccaria said that he and his co-founders Anthony Zaccaria and Nick Humphreys created Linktree to solve a problem they were facing at their digital marketing agency Bolster. Linktree is free to use, but you have to pay $6 a month for Pro features like video links, link thumbnails and social media icons.

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