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4 Ways AI Will Transform Marketing

IDC

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Marketing will be one of the earliest business functions to be massively changed by AI use. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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What Helps You Excel As A Keynote Speaker?

Strategy Driven

If, for instance, you worked in-depth on digital marketing, then you can bring the perspective of someone who can speak with expertise on how marketing is crucial to businesses. You may also be able to sell ebooks to those who may not be able to afford to hire you or attend one of your more public events.

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5 Effective Ways to Drive Website Traffic

Strategy Driven

It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team. Both are robust, data-driven tools you can use to check the health of your website and how well its SEO performance is and pinpoint opportunities for improvement. Paid Advertising.

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Smart Ways to Reduce Marketing Costs While Increasing Results

Strategy Driven

Videos and photos always perform better than text-based content. Monitor performance. Even though this article has generally highlighted digital marketing tips, make no mistake: there’s still a place for using physical marketing for your business. Are certain posts/Tweets working better than others?

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Create downloadables — white papers or eBooks — based on the original content.

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