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When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI

Perficient

Leveling Up Content Production Media is the specialty of generative AI. This industry is connecting people around the globe and building communities with powerful content – content made even more powerful when it is AI-sourced.

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Recap: Writer and Perficient Generative AI Event in NYC

Perficient

With the proliferation of AI disrupting every industry, AI adoption is vital for organizations that wish to remain viable and competitive. This week, the Perficient Team headed to New York City with our Partners at Writer, the generative AI platform for enterprises. The question we hear, though, is “how and where?”

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Real estate CIOs drive deals with data

CIO

And the crew is using AWS SageMaker machine learning (ML) to give its agents the best local leads and prospective buyers. The third application is its consumer-facing digital platform, called kw.com, which can be customized and be made available through franchise owner branded sites linking agents to local customers.

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How CIOs use AI to elevate CX services

CIO

“That focus means we’re generating good customer outcomes more regularly than we were 12 or 18 months ago. Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX.

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7 signs you may not be a transformational CIO

CIO

Some CIOs are reluctant to invest in emerging technologies such as AI or machine learning, viewing them as experimental rather than tools for gaining competitive advantage. CIOs must help the enterprise understand how to derive value from the vast amounts of data that most organizations generate and retain, agrees Johnson.

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Nine Key Takeaways from Dreamforce 2023

Perficient

It also promises to make application building safer and more efficient by using machine learning to identify and mitigate security risks, and provide developers with tools to build more secure applications. jobs by 2028. These features are built on Data Cloud, and help create more personalized and engaging customer experiences.

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Does your SMB have the foundation in place for GenAI?

CIO

The extraordinary potential of generative AI (GenAI) has seen businesses scrambling to adopt the technology and realize untapped opportunities. But building an AI strategy is more than just deploying the newest GenAI tools.

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