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UK’s greenworkx takes aim at the domestic retrofit skills challenge

TechCrunch

And a training/upskilling/reskilling problem. Which means digital technology can of course help. And this is where a UK edtech startup founded last year, called greenworkx , is angling to step in — with a new spot of supportive construction: A digital pathway designed to boost the flow of skilled workers into green jobs.

Energy 183
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Growth marketing is not a magic trick, says Ellen Jantsch of Tuff

TechCrunch

If you are looking for a growth marketing playbook, stop reading now, because you won’t get one from Tuff. The team at Tuff knows their stuff — and it’s precisely why they are not selling “magic” or any kind of “mysterious secret sauce.” Throughout it all, we lean on all members of our team.

Marketing 234
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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Where does AI marketing fall on your list of priorities for 2022? Should marketing teams be leaning into this, or is it industry/customer-specific?

Marketing 324
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7 Growth strategies to improve your bottom line

Strategy Driven

The top must mean something positive and the bottom must be some bad news. It’s a measure of a company’s ability to market and sell its products against its competitors. More revenue means that the company has more to spend on advertising, marketing and new product development. Market Smarter, Not Harder.

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6 Modern Business Growth Strategies Every Entrepreneur Should Know

Strategy Driven

Growth is a significant indicator that your business is on the right track and involves taking more risks, developing innovative ideas, and identifying the right audience. Alternatively, if you run a digital business – or your current business has an online presence – you can expand your sales channels.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Fun fact: Popular mouthwash Listerine was initially marketed as a surgical antiseptic. When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. What is product marketing?

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Bad experiences may alienate even loyal customers. Well, churn is bad. Source: PwC. Impact of customer churn on businesses.