The rise of product-led growth is creating opportunities for startups
TechCrunch
OCTOBER 2, 2022
Welcome to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily TechCrunch+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. More companies are adopting product-led growth (PLG), in which the product itself does most of the selling, and usage-based pricing (UBP) — meaning users are charged based on consumption, not seats — than ever before.
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