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5 questions startups should consider before making their first marketing hire

TechCrunch

Here’s a sample of the marketing functions at a typical early-stage startup: Brand marketing: Brand strategy, positioning, naming, messaging, visual identity, experiential, events, community. Communications: PR and media relations, content marketing, social media, thought leadership, influencer.

Marketing 273
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Digital KPIs: The secret to measuring transformational success

CIO

The culture transformation and evolutions in digital core competencies that CIOs target as their new collaborative operating models require KPIs to guide executives on where to focus leadership efforts, communications, and process improvements.

KPI 340
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RevPAR: A Vital Hotel KPI And Strategies To Improve It

Altexsoft

Revenue Per Available Room, or RevPAR, has emerged as a crucial key performance indicator (KPI) for assessing a hotel’s financial well-being and prosperity. RevPAR overlooks other revenue-generating areas of a hotel, such as restaurants, spas, and event spaces. Limited scope. Incomplete profitability picture.

Hotels 59
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RevPAR, Occupancy Rate, ADR, and Other Hotel Metrics: How to Evaluate Your Property’s Performance

Altexsoft

Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. It might show you that your property is most popular at the weekends or during the holiday season, or when some sport events take place nearby. The CPOR is a crucial KPI that allows you to monitor your expenses. Why use it?

Hotels 64
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Procurement Analytics: Challenges, Opportunities, and Implementation Approaches

Altexsoft

Using internal (such as late delivery or defect rate) and external data (such as supplier company reports, news, aforementioned analytical platforms, or even social media), such solutions can identify risks in advance and help avoid supply chain disruptions by suggesting to substitute the supplier or take preventive measures.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

At the primary research phase, plan out personal interviews, group surveys, and focus groups with your potential or current clients. Make a list of all your competitors’ products, compare website traffic, analyze their websites and social networks. Social networks. Social media marketing. Plan lead generation activities.

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How to Successfully Implement HR Analytics and People Analytics in a Company

Altexsoft

Well, knowing the probability of events like this one before they happen would bring extra time to retain a valuable specialist or search for another one. In January 2018, The US Bureau of Labor Statistics conducted an employee tenure survey. The problem can be viewed on a greater scale. or “what is happening?” Source: Sickweather.