Remove 2014 Remove Change Management Remove Leadership Remove Social
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How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. it might be just a resource); Social believes that by engaging in relationships over time and developing trust, followers will come back when they are ready.

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Steps Along The Buying Decision Path

Strategy Driven

Change Management stage. Change management issues incorporated with solution choice. I started up a tech company in London 1983-89 and developed Buying Facilitation  to teach my sales folks to navigate buyers through their decision path, change management, and buy-in BEFORE they began selling.

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Sharon Drew Morgen, NYT Business Bestselling Author, Writes Column for StrategyDriven

Strategy Driven

Copyright 2007-2014 by StrategyDriven Enterprises, LLC. StrategyDriven Podcast Episode 39 – Making Change Work: A Radical Approach to Change Management, Real Leadership. How Sales, Marketing and Social Can Facilitate the Decision Path. Consider leaving a comment! All rights reserved.

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It’s The Consensus, Stupid*

Strategy Driven

Any solution – internal change or an external purchase – must address the change management issues that result from anything new entering the status quo. We are not facilitating change but merely offering content on what might be a solution. It’s not sales, nor is it solution driven – it’s a change facilitation model.

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Help Buyers Buy: Facilitate The Buy Path, Then Sell

Strategy Driven

A Buying Decision is a Change Management Problem. To understand how buyers buy, we must understand systems and change. Buying anything, from a shirt to a company, a training program or a piece of software, is a change management activity. Buying Includes a 13 Step Buy-in Change Process. All rights reserved.

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The Big Picture of Business – Communications Reflect Your Strategy

Strategy Driven

Managers and employees with the most to lose are most fearful of change. Research shows that 90% of change is good. If people knew how beneficial that change is, they would not fight it so much. Some get distributed on the internet, through social media and in direct transfer to friends. Consider leaving a comment!