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Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Perficient

I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers. They are of great value and easily usable by data scientists and analytics experts.

KPI 64
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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

There’s more attention paid to developing and implementing a conversion strategy for the long haul. . If you set up your tracking correctly, most online advertising (for example, Google Ads, Facebook Ads) and analytics platforms (for example, Google Analytics) can show you your conversion rate. . Be sure to: .

eCommerce 111
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Seven must-haves of a marketing communication strategy

Strategy Driven

If you don’t have in-depth information about your audience, you can’t expect any of your marketing campaigns to be successful or even come close to the desired results. You can develop buyer personas around questions like: Who currently buying your products? The same stands true here. Determine success metrics.