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Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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Saying “Goodbye” to Google Optimize & “Hello” to Better Experimentation

Perficient

I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers. They are of great value and easily usable by data scientists and analytics experts.

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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

If you set up your tracking correctly, most online advertising (for example, Google Ads, Facebook Ads) and analytics platforms (for example, Google Analytics) can show you your conversion rate. . This means there’s a good chance your previously high-converting web pages are now languishing at the bottom of your analytics report. .

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Seven must-haves of a marketing communication strategy

Strategy Driven

You can find out more about your online customers through Google Analytics and other tools. Once you have identified the target market, you don’t have to be an exceptional salesman to deal with customers. The list of various key performance indicators (KPI) is given below: Social media shares. Determine success metrics.