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Conversion Rate Optimization (CRO) is the G.O.A.T.

Perficient

However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not unusual. This means that out of 40 visitors to a company’s website, one performs the action they want, whether it’s making a purchase, filling out a survey, or something else.

eCommerce 111
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. This is part of Wowzi’s plan to grow beyond an influencer marketing platform to a jobs aggregator. “We

Media 250
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5 advanced-ish SEO tactics to win in 2021

TechCrunch

Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. .” So, how can you hope to compete if you’re deploying an SEO strategy on one of the billions of smaller sites?

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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

In 2017, global eCommerce sales accounted for 10.2 Revenue from eCommerce sales is expected to grow to 4.88 eCommerce share of total retail sales worldwide from 2015 to 2021. The Federal Deposit Insurance Corporation in their 2017 survey estimated that 6.5 percent of all retail sales (2.3 trillion US dollars).

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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. Thus, 60 to 70 percent of the McKinsey survey respondents use multiple online and offline channels to research and purchase. Map customer journeys.

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Churn rate is a health indicator for businesses whose customers are subscribers and paying for services on a recurring basis, notes head of data analytics department at ScienceSoft Alex Bekker. Many surveys focusing on customer acquisition and retention costs are available online. Source: HubSpot Research Trust Survey.