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RevPAR, Occupancy Rate, ADR, and Other Hotel Metrics: How to Evaluate Your Property’s Performance

Altexsoft

Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. You can monitor it throughout time (it’s great if its value increases) and compare it to your competitors to make decisions about your pricing strategy. The CPOR is a crucial KPI that allows you to monitor your expenses. Why use it?

Hotels 64
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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one. In this article, we will explain how to create a step-by-step product marketing strategy for your software solution. Choose a pricing strategy. Pricing strategies.

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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

Transactional approach for B2C. Above all, it is a great mechanism when building a product marketing strategy or adjusting it according to users opinion. Hence, measuring the level of customer engagement is another critical KPI. If you have an eCommerce store, it’s the best method to assess your product with its customers.

.Net 73
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B2B SaaS – Everything you need to know

Openxcell

B2B SaaS vs B2C SaaS As mentioned earlier, a B2B Saas targets other businesses with their cloud-based software products whereas a B2C SaaS targets personal consumers for its services. Both B2B applications and B2C applications markets have great potential to put forth successful SaaS products.

B2B 98