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4 Ways AI Will Transform Marketing

IDC

Artificial intelligence (AI) is poised to transform the way that marketing professionals work, and how organizations target, engage and connect with customers and prospects. Marketing will be one of the earliest business functions to be massively changed by AI use. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Collect Data. Tom Caulton, an expert in digital marketing, says that the first place companies need to look are their data.

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Transformational Leadership – 4 Real-World Examples

Modus Create

Hasbro’s Adoption of Data and Nostalgia (Brian Goldner). After a steady ride into the 21st century, the toymaker started facing stiff competition from digital media. By using data and omnichannel marketing, Hasbro scaled its digital marketing and made its campaigns more targeted. The results were incredible.

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Complimentary Resource – How to Master Facebook Marketing in 10 Days

Strategy Driven

How to Master Facebook Marketing in 10 Days. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages.

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5 Effective Ways to Drive Website Traffic

Strategy Driven

A digital strategy is a must for any business’s marketing efforts. In this blog, we’ll touch on the most important components you should add to your digital efforts! It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team. Paid Advertising.

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Although the IT industry weathered the pandemic better than any other sector, even displaying a 3.7%

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