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4 Ways AI Will Transform Marketing

IDC

Marketing will be one of the earliest business functions to be massively changed by AI use. In the past decade, marketing automation systems produced enormous amounts of data, much of which has gone unused. Work Reduction: AI Takes Over Repetitive Marketing Tasks.

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Transformational Leadership – 4 Real-World Examples

Modus Create

Hasbro’s Adoption of Data and Nostalgia (Brian Goldner). After a steady ride into the 21st century, the toymaker started facing stiff competition from digital media. By using data and omnichannel marketing, Hasbro scaled its digital marketing and made its campaigns more targeted. The results were incredible.

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5 Effective Ways to Drive Website Traffic

Strategy Driven

It could be a link to another helpful article on your site, download a handy eBook, or filling out a form to contact your sales team. Both are robust, data-driven tools you can use to check the health of your website and how well its SEO performance is and pinpoint opportunities for improvement. Paid Advertising. Social Media.

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Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

Collect Data. Tom Caulton, an expert in digital marketing, says that the first place companies need to look are their data. Of course, collecting data is nothing without the right interface to back it up. You do this by producing things like webinar, ebooks, and whitepapers. Create An Amazing Interface.

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Complimentary Resource – How to Master Facebook Marketing in 10 Days

Strategy Driven

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages. Use Facebook’s analytics package ‘Insights’ Start garnering fans and customers who will spend real money as a result of your social marketing magic. Speak Facebook-ese.

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How to Turn Your Blog into a Lead Generation Tool: Tips for IT Companies

Exadel

year-over-year growth, a lot of B2B companies — especially those operating in Eastern Europe and the Baltic region — had to double up on their digital marketing efforts to compensate for canceled offline events and business trips. Create downloadables — white papers or eBooks — based on the original content.

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