BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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KitelyTech

OCTOBER 23, 2020

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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Perficient

MAY 14, 2024

As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns. In the ever-evolving landscape of healthcare, trust reigns supreme.

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DevOps.com

AUGUST 12, 2020

TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI REDWOOD CITY, CA – Aug. TigerGraph’s Rapid Data Analysis Fuels Myntelligence’s Media Automation Platform, Boosting Campaign Intelligence and ROI REDWOOD CITY, CA – Aug. Myntelligence, […].

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Xebia

NOVEMBER 11, 2022

This blog explores the various sessions throughout those 3 days but specifically focuses on the Cloud Data Platform workshop on Friday the 28th. . GoDataFest features a multitude of sessions focused on various data technologies and platforms. It is such a great event to for the Dutch data community to meet and learn from each other.

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TechCrunch

MARCH 7, 2023

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

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TechCrunch

MARCH 24, 2021

Ketch , a startup aiming to help businesses navigate the increasingly complex world of online privacy regulation and data compliance, is announcing that it has raised $23 million in Series A funding. “It’s possible to use data to grow and to comply with the regulations,” Chavez said. ” Image Credits: Ketch.

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Strategy Driven

AUGUST 4, 2021

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Here is a complete guide on how to set and achieve marketing objectives. Improve your digital marketing skills. It may be worth improving your knowledge and digital marketing skills.

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TechCrunch

DECEMBER 15, 2022

: A gaggle of companies, including Meta, Microsoft, AWS and TomTom, have partnered with the Linux Foundation to form the Overture Maps Foundation to do a few things: develop interoperable open map data and knock Google’s map dominance down a few pegs. Another tool to decipher Salesforce : Too much data, not enough time. Paul has more.

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Strategy Driven

MAY 22, 2020

Every business needs to have a digital marketing strategy in 2020. If your business has any kind of online presence at all, as every business should at this point, digital marketing is essential to your survival. But just throwing money at your digital marketing isn’t going to get you very far.

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Perficient

SEPTEMBER 21, 2023

It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI (i.e., This article breaks down how data powers intelligence automation. intelligence automation).

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TechCrunch

AUGUST 11, 2021

They were building tools for businesses to fund success with digital marketing, but kept hearing from customers about the advantage big advertisers had over smaller ones — the ability to receive good payment terms, credit lines, as well as data and advice. E-commerce sales in the U.S.

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TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is collected by aggregators and ad platforms through third-party cookies and unsavory tracking techniques, zero-party data is collected voluntarily and directly from customers.

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CTOvision

SEPTEMBER 25, 2015

Real-time digital marketing software company announces new funding from multiple strategic investors. DENVER – September 24, 2015 – Real-time digital marketing software company Wayin has secured $15.4 Wayin Raises $15.4 Million to Offer Brands the Provable Power to Persuade and Engage Consumers. About Wayin.

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TechCrunch

FEBRUARY 23, 2022

They created a data-sharing tool that crowdsources data via API integrations with its customers’ tech stack. The data is pulled in real time and requires no maintenance by customers, according to Chen. If your customer acquisition cost spikes, it could be a market trend. With Varos, it is all self-serve.

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Zensar

OCTOBER 22, 2018

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Capgemini

JANUARY 19, 2022

Marketing technology – rollout of marketing automation tools and operations, digital campaign analytics to derive insights, and marketing tech customer data hub to collect and manage customer data in consistent, trustworthy, and actionable customer profiles.

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TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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TechCrunch

DECEMBER 3, 2020

Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail. We call this tactile marketing automation (TMA). TMA is the integration of direct mail or personalized swag with a marketing automation platform. Incorporate intent data.

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Harvard Business Review

MARCH 5, 2024

Accounting clerk, data management associate, inventory management clerk, and digital marketing specialist are all examples of roles suited to many of these people. They are the missing middle, the pool of talent between autistic individuals with few support needs and highly specialized technical skills and those unable to work.

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Strategy Driven

NOVEMBER 7, 2021

American business owners and entrepreneurs spend around $400 billion on digital marketing annually. Most business owners are adamant about getting a great return on their marketing investments. The only way to accomplish this goal is by optimizing your marketing campaigns based on data and consumer behavior.

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The Crazy Programmer

FEBRUARY 3, 2021

Data Entry Operator Course. The most basic and short-term computer courses that students can choose after 12th, is designed to sharpen the student’s computer typing & data entry skills that is a process to enter data in the computerized database or spreadsheet. Digital Marketing. Programming Language Course.

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TechCrunch

MAY 9, 2022

Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? The tremendous amount of data received during the winter holidays can improve your marketing strategy and boost your app growth. Why is Q5 data so valuable? Headway app data from Sensor Tower.

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TechCrunch

AUGUST 9, 2022

When brands shift to e-commerce sales, they operate with vast amounts of fragmented data that need to be unified to drive informed decisions and growth. Fergany argues that though online brands use CRM software to gather data, they do not utilize most of it. So Convertedin offers a solution where they can use their data best.

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TechSoup

JANUARY 20, 2023

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

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Perficient

FEBRUARY 28, 2024

Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host a fireside chat with Joseph about the global financial services leader’s successful journey to consolidate and optimize the Adobe Experience Platform.

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TechCrunch

MAY 6, 2022

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.” UK’s Digital Markets Unit starts work on pro-competition reforms.

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TechCrunch

MAY 12, 2021

The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Generally, the focus is on the vast troves of data and audience reach these companies tout. Almost all (90%) ad-monetized Android apps have Google’s Admob SDK integrated, data from Statista showed.

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CIO

MARCH 6, 2024

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. Her firm’s recently released Data Maturity Index suggests many organizations suffer from an AI-induced paralysis.

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TechCrunch

JUNE 30, 2022

Founded in 2013 by Leonid Shangin and Yakov Filippenko, the company offered services to collect customer data and leverage it to create games, texts, and tasks designed to encourage repeat business. New York-based SailPlay had raised $3.3 million prior to the acquisition.

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TechCrunch

JANUARY 9, 2023

For brands, it gives them a way to conduct market research and collect first-party data, which is important as marketers prepare for a post-cookie world. Then in 2019, Supermom’s team decided they wanted to scale across Southeast Asia, so they pivoted their focus from community events to digital marketing.

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Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. In digital speak, we call this tracking, which relies on “pixels being fired” and “cookies.” Measure Everything.

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CIO

JUNE 22, 2023

It’s an industry that handles critical, private, and sensitive data so there’s a consistent demand for cybersecurity and data professionals. But you’ll also find a high demand for software engineers, data analysts, business analysts, data scientists, systems administrators, and help desk technicians.

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Perficient

DECEMBER 14, 2023

However, the traditional Customer Relationship Management (CRM) systems that once served as the backbone for managing customer data and interactions are now struggling to keep up. Recently, Perficient hosted a roundtable discussion with marketing leaders from some of the top organizations from various industries.

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Perficient

SEPTEMBER 26, 2023

Oftentimes, the thought of artificial intelligence (AI) is accompanied by fears of the unknown and insecurities around data sharing. Let us help you move your business forward using your data to modernize your commercial operations and transform the service experience for your customers.

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TechCrunch

SEPTEMBER 30, 2021

For example, a company at a “repeatability” stage that generates inbound leads through digital marketing efforts and has an enterprise sales department will often have a much more mature marketing department compared to sales. KPIs and data. As we argue below, this can be different for individual departments.

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Strategy Driven

NOVEMBER 21, 2019

This means that in order to market effectively in 2019, you need to have an online digital marketing strategy. If you’re a small business that sells a service or a product, even if you don’t sell this through an online shop, you will likely benefit from digital marketing. Is it Right for You?

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