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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail.

Marketing 247
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Collect and leverage zero-party data to personalize marketing and drive growth

TechCrunch

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is collected by aggregators and ad platforms through third-party cookies and unsavory tracking techniques, zero-party data is collected voluntarily and directly from customers.

Marketing 243
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Pixis believes in the vision that people will partially be data scientists driven by no-code solutions, Mishra said. And it’s not just a ploy saying it’s “no code,” it’s actually no code, he noted.

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How to grow sales on a downsized marketing budget

Strategy Driven

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

Budget 38
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Are You Hitting the Right Digital Marketing Targets?

Strategy Driven

When it comes to digital marketing and growing your brand over the internet, many companies tend to focus on website design–and for good reason. They might also invest in social media marketing strategies such as getting influencers on board or even growing an online brand persona. Understanding your audience.