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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. Full TechCrunch+ articles are only available to members.

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Establishing a Composable Roadmap

Perficient

Maybe your CMO has mandated that Salesforce will be your source of truth, or your org utilizes a certain healthcare software. More good candidates are tools that have a strong community of developer support and a wide user base. These are key metrics in determining which products will yield the largest ROI.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How To Streamline Your Law Firm & Achieve Peak Performance

Strategy Driven

High volumes of files are constantly floating around, there are many clients that need to be attended to, court dates and legal proceedings are time consuming and at some point the business needs to be managed including financial and marketing management. Consult or Outsource to Expert Marketers. Utilize Technology.

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Digital Transformation 2020 - A Midcourse Correction Guide for CIOs and CTOs

iTexico

The situation has forced companies to view goals and metrics, from a quarterly, yearly perspective, to a weekly or even day-to-day basis. Sure, you may make some bad calls, but this is an ongoing learning process. Essentially, when you choose this route, what elements do you look for in a valuable digital services partner?

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Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

Competition is tough in the SaaS market where customers are free to choose from plenty of providers even within one product category. One or several bad experiences – and a customer may quit. Bad experiences may alienate even loyal customers. Well, churn is bad. Software as a service providers. Source: PwC.