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TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

TechCrunch

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. Full TechCrunch+ articles are only available to members.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Establishing a Composable Roadmap

Perficient

Maybe your CMO has mandated that Salesforce will be your source of truth, or your org utilizes a certain healthcare software. More good candidates are tools that have a strong community of developer support and a wide user base. Contact our team to get started with the composable roadmap for your organization.

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Extra Crunch roundup: 3 lies VCs tell, betting big on Kubernetes, NYC’s enterprise boom

TechCrunch

. “If you can provide a valuable, scalable service for the older adult market, there’s a lot of opportunity to drive growth through partnerships,” he notes. Use discount code ECFriday to save 20% off a one- or two-year subscription. Full Extra Crunch articles are only available to members.

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Adobe Experience Manager vs. HubSpot vs. Contentful: How to Choose the Best CMS for Your Business Website

Exadel

All content management systems are software solutions that can be grouped according to their type. A traditional CMS is a unified software system that lets users create, manage, and edit content. Hybrid systems take the API-driven architecture and couple them with design systems, giving developers and content managers more freedom.

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How to Build a Product Marketing Strategy for Your Software Solution

Altexsoft

When it entered the market in 1881, dentists used it to clean their instruments, but by the 1920s, people were buying it to get rid of bad breath. Not the composition, but the marketing strategy. With a marketing strategy, you can sell a new product or service or increase sales for an existing one. Analyze the market.

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Does Atlantic Canada have a blueprint for rural revival in the post-pandemic era?

TechCrunch

He then started Social West , a Calgary-based digital marketing conference that, before long, expanded to three cities. Sonrai Security, for example, has its core engineering team in Fredericton while sales and marketing are in New York, with regional salespeople spread out around North America. venture capital.