Remove marketing practices
article thumbnail

Top 7 Factors to Consider When Building Law Firm Websites

Strategy Driven

You should consider their age, income, location, legal practice interests, etc. The design should reflect the firm’s positioning, culture, and target market. In the age of digital marketing, Search Engine Optimization (SEO) increases website traffic. Site Security & Quality Assurance.

article thumbnail

The Benefits of Brand Purpose (and Risks of Not Living Up to It)

Perficient

While 76% of marketing leaders believe their brand has a defined purpose, only 10% of those marketers say they have a meaningful action plan behind their brand purpose. Instead, it’s a filter to apply to marketing and operational decisions. Why Brand Purpose Matters Brand purpose isn’t a promotion strategy.

article thumbnail

Unlocking Digital Accessibility: The Power of Screen Reader Testing for Visual Disabilities

Perficient

With an estimated 285 million visually impaired people worldwide, catering to their needs and preferences can lead to increased customer loyalty, positive brand reputation, and enhanced market reach. Let’s embrace screen reader testing as a fundamental practice, making accessibility a priority in our digital endeavors.

Testing 52