Public broadcasting in the wake of the OTT revolution. Will technology and data save culture?
Capgemini
JULY 23, 2021
I will no longer speak to four million housewives under 50 but to Paul who loves documentaries on sport, Milène who watches fantasy series after midnight, or Martin who binges on the same episode of Star Wars over and over. Finland’s public broadcaster Yle went digital in 2006 in order to reach young viewers. and 4 p.m.,
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